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Desktop Confessional

I Love Marketing.

Sunday, March 05, 2006

I picked up KLue and under what's Hot is Gisele (Bundchen, presumably)-endorsed Havaianas flip flops.

Flip flops ... that go for RM60 a pair. We are, essentially, talking about selipar jepun with quirkly little designs on them.

Er, didn't Havaianas used to be available at Bata?

Hanging on a non-descript shelf next to the Sparks school shoes?

God bless the powers of marketing and a supermodel!

  1. Blogger Regina said:

    I think the ones in Bata are called 'Hawaiians', or something. Still, I know, it's pretty silly for flip flops to cost this much.

    Wait till you find out how much Roxy sells beach towels. RM 180.


  1. Blogger Nadiah said:

    Havaianas are really comfortable. The Bata ones are not the same.

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